Post by jnowrin9 on Apr 30, 2024 3:55:46 GMT -5
Measure to improve: Email Marketing metrics The new edition of the ebook on email channel KPIs is online: definitions, formulas and best practices to learn how to measure, improve the results of email campaigns and create data-driven strategies. 753x436 Email & SMS Marketing INDEX Delivery rate Open rate Click-through rate Engagement rate Bounce rate Unsubscribe rate Conversion rate Return on investment To conclude “You can't improve what you can't measure” With these words Peter Drucker, founder of modern management, expresses a fundamental concept, which is also the main objective of the new MailUp ebook dedicated to Email Marketing metrics: learning to measure means understanding where to intervene to improve your results. Compared to other channels, email has the great advantage of being perfectly traceable in every aspect . Email Marketing metrics are divided into: kpi on-mail , which concern the user's interaction with the message itself.
off-mail kpis , which measure everything India Car Owner Phone Number List that originates in emails but happens elsewhere Analyzing these metrics, monitoring them consistently and understanding the elements that influence them means stopping making "off the cuff" decisions and identifying the decisive corrective actions to improve one's performance. In this new edition of the ebook Measure to improve we have dissected the entire set of email channel metrics , to provide you with an exhaustive analysis of definitions, formulas and best practices in the world of measurement. So let's see the general overview of what you will find in the ebook. Delivery rate Indicates, out of the total messages sent , how many actually reach the recipient's inbox. The formula to calculate it is: (Emails delivered / emails sent) * 100 What is it influenced by?
database quality reputation and recognizability of the sender weight of the email Actions to improve it Build a quality database and keep it constantly clean Use a certified sending platform with quality IP Make the sender recognizable and improve your reputation as a sender 256x218 TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW Open rate Indicates the number of emails opened compared to the total delivered . We speak of opening rate or Open Rate if we refer to the number of total openings , while we speak of unique opening rate or Unique Open Rate if we take into consideration unique readers , i.e. recipients who have opened the email at least once.
off-mail kpis , which measure everything India Car Owner Phone Number List that originates in emails but happens elsewhere Analyzing these metrics, monitoring them consistently and understanding the elements that influence them means stopping making "off the cuff" decisions and identifying the decisive corrective actions to improve one's performance. In this new edition of the ebook Measure to improve we have dissected the entire set of email channel metrics , to provide you with an exhaustive analysis of definitions, formulas and best practices in the world of measurement. So let's see the general overview of what you will find in the ebook. Delivery rate Indicates, out of the total messages sent , how many actually reach the recipient's inbox. The formula to calculate it is: (Emails delivered / emails sent) * 100 What is it influenced by?
database quality reputation and recognizability of the sender weight of the email Actions to improve it Build a quality database and keep it constantly clean Use a certified sending platform with quality IP Make the sender recognizable and improve your reputation as a sender 256x218 TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW Open rate Indicates the number of emails opened compared to the total delivered . We speak of opening rate or Open Rate if we refer to the number of total openings , while we speak of unique opening rate or Unique Open Rate if we take into consideration unique readers , i.e. recipients who have opened the email at least once.