Post by account_disabled on Jan 7, 2024 23:31:05 GMT -5
SEM Content Marketing Data & Analytics Design Thinking & Planning Social Media Email Marketing Be Tech Savvy Be Persuasive Highlight Your Unusual Skills! 10 Tips to Kickstart your Digital Marketing Career Download 1. Video Marketing Video continues to take the internet by storm and this isn’t about to stop. Customers love videos, particularly on social media, and 8 out of 10 people have purchased after watching a brand’s video. For marketers, 93% who use video say it’s an important part of their strategy and 87% report it gives them a positive Return on Investment (ROI) according to The State of
Video Marketing research. Bear in mind that these are loose statistics that will vary depending Phone Number on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video. What makes it so engaging? Because it’s personal and relevant. When people can see your face (or the face of the person promoting the brand), they are more likely to trust your business. It’s also wonderfully versatile content to use across different platforms.
Just think about the success of Instagram and the rapid rise of TikTok! Digital marketing professionals don’t have to know everything about video production. But knowing how to make videos without hiring a professional is a good place to start. There are some great tools to help you do that such as Camtasia or an AI tool like CapCut. And if you have some training in this area and love it, your skills will never be wasted as video will always be in demand. If you want to learn more on your own, you can try out video editing tools like Apple Final Cut Pro X or Adobe Premiere Pro. Useful resources: 9 Ideas for Social Media Videos The 23 Best Video Marketing Tools for 2023 2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Search Engine Optimization (SEO) is key to all levels of digital marketing and anyone going into the field must have a basic handle on it. You can leave the highly technical, back-end stuff to the more technical people on the team, but knowing how SEO really works and a solid understanding of best practices and content optimization are crucial for running a successful
7 Ways to Use
Video Marketing research. Bear in mind that these are loose statistics that will vary depending Phone Number on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video. What makes it so engaging? Because it’s personal and relevant. When people can see your face (or the face of the person promoting the brand), they are more likely to trust your business. It’s also wonderfully versatile content to use across different platforms.
Just think about the success of Instagram and the rapid rise of TikTok! Digital marketing professionals don’t have to know everything about video production. But knowing how to make videos without hiring a professional is a good place to start. There are some great tools to help you do that such as Camtasia or an AI tool like CapCut. And if you have some training in this area and love it, your skills will never be wasted as video will always be in demand. If you want to learn more on your own, you can try out video editing tools like Apple Final Cut Pro X or Adobe Premiere Pro. Useful resources: 9 Ideas for Social Media Videos The 23 Best Video Marketing Tools for 2023 2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Search Engine Optimization (SEO) is key to all levels of digital marketing and anyone going into the field must have a basic handle on it. You can leave the highly technical, back-end stuff to the more technical people on the team, but knowing how SEO really works and a solid understanding of best practices and content optimization are crucial for running a successful
7 Ways to Use