Post by rahim on Feb 1, 2024 5:08:17 GMT -5
Google Analytics 4 (GA4) – The most important questions answeredMay 30, 2023With Google Analytics 4 (GA4), Google is ushering in a new era for analytics. Users of Google Analytics naturally have some questions about how the use will change and what requirements need to be created in order to use GA4 operationally. We got to the bottom of the most important questions.How long will Universal Analytics be available?The current Google Universal Analytics is available until July of this year. It can still be used afterwards, but data is no longer collected there.
It is therefore urgently necessary to make the change as DB to Data soon as possible.Why should I switch to Google Analytics 4?Google Analytics 4 is ready for the future. It is designed to work with and without cookies, which is already important today and is becoming increasingly important.In addition, insights can be derived from your own data using machine learning, for example to predict the probability of churn (customers leaving).When should I switch to Google Analytics 4?Our recommendation is to start collecting data as early as possible so that you can be ready to use GA4 operationally as quickly as possible.However, the old analytics cannot or should not be switched off, but rather operated in parallel and also used operationally.
Offers some features that are important for marketing and have not been replaced.In addition, internal reporting is often based on the historically collected data from Universal Analytics.Are there any disadvantages to running Universal Analytics and Google Analytics 4 in parallel?Customers often have no choice but to run both systems at the same time. At least in theory, the situation is not ideal because both systems have to be managed, e.g. consent management (user consent, necessary according to GDPR) has to work for both systems.
It is therefore urgently necessary to make the change as DB to Data soon as possible.Why should I switch to Google Analytics 4?Google Analytics 4 is ready for the future. It is designed to work with and without cookies, which is already important today and is becoming increasingly important.In addition, insights can be derived from your own data using machine learning, for example to predict the probability of churn (customers leaving).When should I switch to Google Analytics 4?Our recommendation is to start collecting data as early as possible so that you can be ready to use GA4 operationally as quickly as possible.However, the old analytics cannot or should not be switched off, but rather operated in parallel and also used operationally.
Offers some features that are important for marketing and have not been replaced.In addition, internal reporting is often based on the historically collected data from Universal Analytics.Are there any disadvantages to running Universal Analytics and Google Analytics 4 in parallel?Customers often have no choice but to run both systems at the same time. At least in theory, the situation is not ideal because both systems have to be managed, e.g. consent management (user consent, necessary according to GDPR) has to work for both systems.