Post by afifatabassum on Mar 10, 2024 2:39:07 GMT -5
In an increasingly crowded market characterized by strong technological and communication changes, even pharmaceutical and parapharmaceutical marketing and sales have found themselves having to adapt to modern customization needs . The pressure on the shoulders of salespeople and scientific representatives is constantly growing and the usual standardized presentations are no longer enough. Hence the need for greater collaboration with the marketing department which, with its work, has the possibility of collecting and analyzing data of fundamental importance to allow an approach highly linked to the specific needs of the target, both in the case of professionals and patients finals.
In this new context, therefore, the factors that Brazil Phone Number influence the choice of the correct marketing and sales strategy (what is defined as a smarketing activity ) are multiple, depending on whether you want to address doctors, prescribers, pharmacists or patients. the final. This happens because each work team needs a certain type of information and to be involved in a different way. New Call-to-action The sales and marketing strategy towards doctors, specialists and prescribers Several strategies commonly implemented by pharmaceutical companies through medical representatives are experiencing declines in their performance. About 83% of doctors and prescribers say they have accepted dinner invitations or other gifts from pharmaceutical companies.
However, changes in the regulatory landscape are hindering this practice and several portals have been opened in which all the "freebies" received by each doctor or prescriber from the pharmaceutical industries are recorded, thus generating greater skepticism among the final public. User distrust is growing (continues). Another very commonly used strategy is to offer free products , however this activity can be excessively expensive for the company or in any case not effective in the long term , as well as controversial. Industry studies have shown that this practice can lead to incorrect prescriptions due to the personal interests of doctors seeking to receive a greater number of products on trial.
In this new context, therefore, the factors that Brazil Phone Number influence the choice of the correct marketing and sales strategy (what is defined as a smarketing activity ) are multiple, depending on whether you want to address doctors, prescribers, pharmacists or patients. the final. This happens because each work team needs a certain type of information and to be involved in a different way. New Call-to-action The sales and marketing strategy towards doctors, specialists and prescribers Several strategies commonly implemented by pharmaceutical companies through medical representatives are experiencing declines in their performance. About 83% of doctors and prescribers say they have accepted dinner invitations or other gifts from pharmaceutical companies.
However, changes in the regulatory landscape are hindering this practice and several portals have been opened in which all the "freebies" received by each doctor or prescriber from the pharmaceutical industries are recorded, thus generating greater skepticism among the final public. User distrust is growing (continues). Another very commonly used strategy is to offer free products , however this activity can be excessively expensive for the company or in any case not effective in the long term , as well as controversial. Industry studies have shown that this practice can lead to incorrect prescriptions due to the personal interests of doctors seeking to receive a greater number of products on trial.